Ушбу ишга иқтибос қилган ишлар

6 та иш

Иш: Digitalization and its impact on contemporary marketing strategies and practices

1. Marketing analytics: The bridge between customer psychology and marketing decision‐making

   Rituparna Basu, Weng Marc Lim, Anil Kumar +1

   МақолаBig Data and Business IntelligencePsychology and Marketing20234 иқтибос

   ABIABI:AkademIndex/openalex/2023.article.000026

2. Is face and information availability important in green purchasing among young consumers?

   Yanyan Zhang, Tat‐Huei Cham, Chuen Khee Pek +1

   МақолаEnvironmental Sustainability in BusinessHumanities and Social Sciences Communications20244 иқтибос

   ABIABI:AkademIndex/openalex/2026.other.045871

3. Unveiling the Potential of Corporate Digital Responsibility (CDR)

   Sriparna Basu, Sonika Jha, Keng‐Boon Ooi +1

   МақолаOpen Source Software InnovationsJournal of Computer Information Systems20240 иқтибос

   ABIABI:AkademIndex/openalex/2024.article.001871

4. BREAKING THE VIRTUAL WALL: WHY BUSINESSES RESIST METAVERSE IN THE RETAIL INDUSTRY?

   Li Wan, Tat‐Huei Cham, Yanyan Zhang +2

   МақолаImpact of AI and Big Data on Business and SocietyInternational Journal of Business and Society20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.003016

5. Going nuts? Attitudes of Japanese and Chinese consumers towards Vanuatu Canarium nuts

   Tat‐Huei Cham, Aaron Tham, Maria Raciti

   МақолаNuts composition and effectsCogent Food & Agriculture20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.008783

6. Future Trends and Research Directions in Green Manufacturing

   Prio Utomo, Tat‐Huei Cham, Ahsan Anwar +2

   БобEnergy Efficiency and Management20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.chapter.000561