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10 та иш

Иш: Should I buy or not? Revisiting the concept and measurement of panic buying

  1. Is face and information availability important in green purchasing among young consumers?

    Yanyan Zhang, Tat‐Huei Cham, Chuen Khee Pek +1

    МақолаEnvironmental Sustainability in BusinessHumanities and Social Sciences Communications20244 иқтибос
    ABI

  2. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

    Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

    МақолаConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services20242 иқтибос
    ABI

  3. Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust

    Chee-Hua Chin, Winnie Poh Ming Wong, Tat‐Huei Cham +2

    МақолаTechnology Adoption and User BehaviourYoung Consumers Insight and Ideas for Responsible Marketers20231 иқтибос
    ABI

  4. The intangible values of live streaming and their effect on audience engagement

    Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

    МақолаDigital Marketing and Social MediaJournal of Marketing Analytics20230 иқтибос
    ABI

  5. Unveiling the Influence of Social Technologies on Online Social Shopping in Malaysia

    Kin Leong Tang, Huam Hon Tat, Tat‐Huei Cham +1

    БобTechnology Adoption and User BehaviourStudies in computational intelligence20230 иқтибос
    ABI

  6. How does globally responsible leadership promotes pro-environmental behavior through green management initiatives?

    Muhammad Rafiq, Tat‐Huei Cham, Siti Hamisah Tapsir +2

    МақолаEnvironmental Sustainability in BusinessJournal of Global Responsibility20240 иқтибос
    ABI

  7. Cognitive and affective appraisal of online impulse buying: a multi-mediation approach

    R. S. Chatterjee, Irfan Hameed, Tat‐Huei Cham

    МақолаConsumer Retail Behavior StudiesJournal of Marketing Analytics20240 иқтибос
    ABI

  8. Overtourism and Social Media: The Impact of Social Media Attachment on Tourists’ Decision-Making Behaviour

    Nurul Dafiqah Kamarulzaman, Mohd Hafiz Hanafiah‬, Nadia Hanin Nazlan +1

    МақолаDigital Marketing and Social MediaTourism Planning & Development20250 иқтибос
    ABI

  9. Deciphering organisational resilience through a confluence analysis of PLS-SEM, necessary condition analysis, and combined importance-performance map

    Mei Peng Low, Tat‐Huei Cham, T. Ramayah

    МақолаSupply Chain Resilience and Risk ManagementQuality & Quantity20250 иқтибос
    ABI

  10. Lost in the Stream: Unravelling the Triggers of Impulsive Buying on Live Shopping Platforms

    Prio Utomo, Arta Moro Sundjaja, Sanjar Mirzaliev +1

    МақолаDigital Marketing and Social MediaJournal of Creative Communications20250 иқтибос
    ABI