The Eureka moment in understanding luxury brand purchases! A non-linear fsQCA-ANN approach
Fajin LiUCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaEugene Cheng‐Xi AwUCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaGarry Wei‐Han TanUCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaTat‐Huei ChamUCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaKeng‐Boon OoiChang Jung Christian University, Tainan, Taiwan
2022en
ABI
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