Ушбу ишга иқтибос қилган ишлар

6 та иш

Иш: The Eureka moment in understanding luxury brand purchases! A non-linear fsQCA-ANN approach

1. Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach

   Xiu-Ming Loh, Voon‐Hsien Lee, Lai-Ying Leong +4

   МақолаDigital Marketing and Social MediaJournal of Business Research20234 иқтибос

   ABIABI:AkademIndex/openalex/2023.article.000075

2. Deep Dive into the Augmented Reality Customer Experience and Adoption Research: A Bibliometric Study

   Prio Utomo, Tat‐Huei Cham, Chuen Khee Pek +1

   БобAugmented Reality ApplicationsStudies in computational intelligence20233 иқтибос

   ABIABI:AkademIndex/openalex/2023.chapter.000037

3. Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust

   Chee-Hua Chin, Winnie Poh Ming Wong, Tat‐Huei Cham +2

   МақолаTechnology Adoption and User BehaviourYoung Consumers Insight and Ideas for Responsible Marketers20231 иқтибос

   ABIABI:AkademIndex/openalex/2023.article.000093

4. The intangible values of live streaming and their effect on audience engagement

   Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

   МақолаDigital Marketing and Social MediaJournal of Marketing Analytics20230 иқтибос

   ABIABI:AkademIndex/openalex/2023.article.000452

5. Unveiling the Influence of Social Technologies on Online Social Shopping in Malaysia

   Kin Leong Tang, Huam Hon Tat, Tat‐Huei Cham +1

   БобTechnology Adoption and User BehaviourStudies in computational intelligence20230 иқтибос

   ABIABI:AkademIndex/openalex/2023.chapter.000040

6. How does globally responsible leadership promotes pro-environmental behavior through green management initiatives?

   Muhammad Rafiq, Tat‐Huei Cham, Siti Hamisah Tapsir +2

   МақолаEnvironmental Sustainability in BusinessJournal of Global Responsibility20240 иқтибос

   ABIABI:AkademIndex/openalex/2024.article.000154