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Иш: A Study on Millennial Purchase Intention of Green Products in India: Applying Extended Theory of Planned Behavior Model

1. Do eco-labels trigger green product purchase intention among emerging market consumers?

   Anil Kumar, Rituparna Basu

   МақолаEnvironmental Sustainability in BusinessJournal of Indian Business Research20230 иқтибос

   ABIABI:AkademIndex/openalex/2023.article.000201

2. Exploring the green purchase intention-behavior gap among South African millennials using an expanded planned behavior model

   Boitumelo Mabaso, Christian Nedu Osakwe, Abdul Bashiru Jibril

   МақолаEnvironmental Sustainability in BusinessCogent Business & Management20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.000816

3. From attitude to action: examining the factors affecting sustainable purchasing behavior in Generation Z with an emphasis on environmental responsibility

   Davood Ghorbanzadeh, Mohammad Ahmar Khan, Maritza Lucia Vaca-Cárdenas +3

   МақолаEnvironmental Sustainability in BusinessEnvironment Development and Sustainability20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.001948