Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness
Abhishek DwivediSchool of Management and Marketing, Charles Sturt University, AustraliaTahmid NayeemSchool of Management and Marketing, Charles Sturt University, AustraliaFeisal MurshedKutztown University of Pennsylvania, PA, USA
2018en
ABI
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