Ушбу ишга иқтибос қилган ишлар

3 та иш

Иш: Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness

1. Impact of Samarkand’s Destination Attributes on International Tourists’ Revisit and Word-of-Mouth Intention

   Sanjar Jumanazarov, Alisher Kamilov, Kiattipoom Kiatkawsin

   МақолаDiverse Aspects of Tourism ResearchSustainability20201 иқтибос

   ABIABI:AkademIndex/openalex/2020.article.000161

2. Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence

   Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2

   МақолаConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 иқтибос

   ABIABI:AkademIndex/openalex/2024.article.002428

3. How and when perceived social sustainability of brands increases consumers' willingness to pay a premium: A multi-sample study

   Mei Kei Leong, Kian Yeik Koay

   МақолаEnvironmental Sustainability in BusinessActa Psychologica20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.001449