Ушбу ишга иқтибос қилган ишлар

2 та иш

Иш: Customer engagement behaviours in social media: capturing innovation opportunities

1. Counteracting the Impact of Online Fake News on Brands

   Tat‐Huei Cham, Boon Liat Cheng, Eugene Cheng‐Xi Aw +3

   МақолаMisinformation and Its ImpactsJournal of Computer Information Systems20234 иқтибос

   ABIABI:AkademIndex/openalex/2023.article.000414

2. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

   Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   БобDigital Marketing and Social MediaTourism, hospitality & event management20241 иқтибос

   ABIABI:AkademIndex/openalex/2024.chapter.000106