Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector
Muhammad ImranShaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, PakistanMuddasar Ghani KhwajaKeele Business School, Keele University, Newcastle under Lyme, UKAmir Zaib AbbasiIRC for Finance and Digital Economy, KFUPM Business School, King Fahd University of Petroleum & Minerals, Dhahran, Saudi ArabiaAthar HameedSchool of Business and Economics, Westminster International University, Tashkent, Uzbekistan
ABI
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