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Иш: Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

  1. Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics

    Claes Fornell, David F. Larcker

    Мақола198116 иқтибос
    ABI

  2. Examining the Effects of eWOM, Trust Inclination, and Information Adoption on Purchase Intentions in an Accelerated Digital Marketing Context

    Muddasar Ghani Khwaja, Saqib Mahmood, Umer Zaman

    Мақола20206 иқтибос
    ABI

  3. Electronic word of mouth on social media websites: role of social capital theory, self-determination theory, and altruism

    Saqib Mahmood, Muddasar Ghani Khwaja, Ahmad Jusoh

    Мақола20196 иқтибос
    ABI

  4. Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions?

    Sidra Tabassum, Muddasar Ghani Khwaja, Umer Zaman

    Мақола20206 иқтибос
    ABI

  5. Brand image as the competitive edge for hospitals in medical tourism

    Tat‐Huei Cham, Boon Liat Cheng, Mei Peng Low +1

    Мақола20205 иқтибос
    ABI

  6. Linking Regenerative Travel and Residents’ Support for Tourism Development in Kaua’i Island (Hawaii): Moderating-Mediating Effects of Travel-Shaming and Foreign Tourist Attractiveness

    Umer Zaman, Murat Aktan, Jerome Agrusa +1

    Мақола20225 иқтибос
    ABI

  7. Does Electronic word-of-mouth (eWOM) on Social Media leads to Information Adoption? Empirical Evidence from the Emerging Markets!

    Muddasar Ghani Khwaja, Prof. Dr. Ahmad Jusoh, Prof. Dr. Khalil Md Nor

    Мақола20195 иқтибос
    ABI

  8. Mores of the customer base for ecotourism industry: Development and validation of a new measurement scale

    Shahid Bashir, Muddasar Ghani Khwaja, Asif Mahmood

    Мақола20214 иқтибос
    ABI

  9. Can Post-Vaccine ‘Vaxication’ Rejuvenate Global Tourism? Nexus between COVID-19 Branded Destination Safety, Travel Shaming, Incentives and the Rise of Vaxication Travel

    Umer Zaman, Murat Aktan, Mahwish Anjam +3

    Мақола20214 иқтибос
    ABI

  10. Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach

    Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting +4

    Мақола20224 иқтибос
    ABI

  11. Time Flies When You are Having Fun: The Mediating Effects of Project Opportunity Management in the Relationship Between Project Leaders’ Self-Efficacy and Multidimensional Project Success

    Umer Zaman, Leila Moslemi Naeni, Noor ul Huda +1

    Мақола20224 иқтибос
    ABI

  12. Are digital influencers social change catalysts Empirical findings from the online apparel industry

    Muddasar Ghani Khwaja, Umer Zaman, Athar Hameed Butt

    Мақола20224 иқтибос
    ABI

  13. Extension of planned behavioral theory to consumer behaviors in green hotel

    Shahid Bashir, Muddasar Ghani Khwaja, Jamshid Ali Turi +1

    Мақола20194 иқтибос
    ABI

  14. The Bridge at the End of the World: Linking Expat’s Pandemic Fatigue, Travel FOMO, Destination Crisis Marketing, and Vaxication for “Greatest of All Trips”

    Umer Zaman, Stuart J. Barnes, Saba Abbasi +3

    Мақола20223 иқтибос
    ABI

  15. The effect of co-creation experience on outcome variable

    Elaine F. Mathis, Hyelin Kim, Muzaffer Uysal +2

    Мақола20163 иқтибос
    ABI

  16. Customer engagement: the construct, antecedents, and consequences

    Anita Pansari, Vikas Kumar

    Мақола20163 иқтибос
    ABI

  17. A higher-order model of consumer brand engagement and its impact on loyalty intentions

    Abhishek Dwivedi

    Мақола20153 иқтибос
    ABI

  18. THE IMPACTS OF QUALITY MANAGEMENT ON CUSTOMER FOCUS IN THE BEVERAGES INDUSTRY

    Muddasar Ghani Khwaja, Saqib Mahmood, Ahmad Jusoh

    Мақола20203 иқтибос
    ABI

  19. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

    Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie

    Мақола20143 иқтибос
    ABI

  20. Does online social presence lead to purchase intentions

    Muddasar Ghani Khwaja, Ahmad Jusoh, Khalil Md Nor

    Мақола20192 иқтибос
    ABI

  21. The impact of benevolent human resource management attributions on employees’ general work stress, with the mediating influence of gratitude

    Athar Hameed, Muddasar Ghani Khwaja

    МақолаJob Satisfaction and Organizational BehaviorJournal of General Management20222 иқтибос
    ABI

  22. Configuring optimal contextual performance and task performance in offshore business processing organizations

    Athar Hameed, Muddasar Ghani Khwaja, Umer Zaman

    МақолаJob Satisfaction and Organizational BehaviorBusiness Process Management Journal20232 иқтибос
    ABI

  23. Smart hospitality—Interconnectivity and interoperability towards an ecosystem

    Dimitrios Buhalis, Rosanna Leung

    Мақола20172 иқтибос
    ABI

  24. Customer engagement behaviours in social media: capturing innovation opportunities

    Jamie Carlson, Mohammad M. Rahman, Ranjit Voola +1

    Мақола20182 иқтибос
    ABI

  25. What makes followers loyal? The role of influencer interactivity in building influencer brand equity

    Sung-Hee Jun, Jisu Yi

    Мақола20202 иқтибос
    ABI