Ушбу ишга иқтибос қилган ишлар

3 та иш

Иш: Customer relationship building: The role of brand attractiveness and consumer–brand identification

1. Virtual reality and tourism destinations marketing: can it transform travel? evaluating the impact of immersive experiences on travel intentions

   Davood Ghorbanzadeh, Kiran Nair, Teddy Chandra +2

   МақолаVirtual Reality Applications and ImpactsTechnology Analysis and Strategic Management20241 иқтибос

   ABIABI:AkademIndex/openalex/2024.article.000731

2. Exploration of the concept of brand love in city branding: antecedents and consequences

   Davood Ghorbanzadeh, KDV Prasad, Natalia Prodanova +3

   МақолаCustomer Service Quality and LoyaltyPlace Branding and Public Diplomacy20230 иқтибос

   ABIABI:AkademIndex/openalex/2023.article.002052

3. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

   Linjing Liu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham

   МақолаInternational Student and Expatriate ChallengesAsia Pacific Business Review20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.001692