Ушбу ишга иқтибос қилган ишлар

2 та иш

Иш: Developing and validating measures of facets of customer-based brand equity

1. New corporate social responsibility brand evaluation in a developing country: Uzbekistan

   Zamira Ataniyazova, Barry A. Friedman, Prabha Kiran

   МақолаEnvironmental Sustainability in BusinessInternational Journal of Corporate Social Responsibility20220 иқтибос

   ABIABI:AkademIndex/openalex/2022.article.000679

2. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

   Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

   БобDigital Marketing and Social MediaStudies in computational intelligence20230 иқтибос

   ABIABI:AkademIndex/openalex/2023.chapter.000132