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1. Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence

   Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2

   МақолаConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 иқтибос

   ABIABI:AkademIndex/openalex/2024.article.002428