Ушбу ишга иқтибос қилган ишлар

2 та иш

Иш: How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue

1. Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence

   Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2

   МақолаConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 иқтибос

   ABIABI:AkademIndex/openalex/2024.article.002428

2. The influence of chatbot social presence and media appeal on brand likability and usage intention: Evidence from Coffeehouse brands

   Blend Ibrahim, Razan Awadallah Awwad, Joe Hazzam +2

   МақолаAI in Service InteractionsJournal of Foodservice Business Research20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.010916