Kevin Lane Keller

7 ta ish

Dartmouth College

1. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

   Kevin Lane Keller

   Maqola19937 iqtibos

   ABIABI:AkademIndex/2026.other.100615

2. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

   Kevin Lane Keller

   MaqolaOAOchiq kirish19936 iqtibos

   ABIABI:AkademIndex/2026.other.193695

3. Brand Synthesis: The Multidimensionality of Brand Knowledge

   Kevin Lane Keller

   Maqola20033 iqtibos

   ABIABI:AkademIndex/2026.other.100581

4. Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

   Rajeev Batra, Kevin Lane Keller

   Maqola20163 iqtibos

   ABIABI:AkademIndex/2026.other.642703

5. Strategic Brand Management: Building, Measuring, and Managing Brand Equity

   Kevin Lane Keller

   Kitob19973 iqtibos

   ABIABI:AkademIndex/2026.other.708766

6. Building customer-based brand equity : a blueprint for creating strong brands

   Kevin Lane Keller

   Maqola20012 iqtibos

   ABIABI:AkademIndex/2026.other.193665

7. Brands and Branding: Research Findings and Future Priorities

   Kevin Lane Keller, Donald R. Lehmann

   Maqola20062 iqtibos

   ABIABI:AkademIndex/2026.other.640751