Stephen L. Vargo

2 ta ish

University of Hawaii System

1. Evolving to a New Dominant Logic for Marketing

   Stephen L. Vargo, Robert F. Lusch

   Maqola200311 iqtibos

   ABIABI:AkademIndex/2026.other.516042

2. Service-dominant logic: continuing the evolution

   Stephen L. Vargo, Robert F. Lusch

   Maqola20072 iqtibos

   ABIABI:AkademIndex/2026.other.882606