Eunju Ko

3 ta ish

Yonsei University

1. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

   Angella J. Kim, Eunju Ko

   Maqola20116 iqtibos

   ABIABI:AkademIndex/2026.other.100575

2. Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

   Hyun Min Kong, Alexander Witmaier, Eunju Ko

   Maqola20202 iqtibos

   ABIABI:AkademIndex/2026.other.241368

3. The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms

   Yeonseo Park, Eunju Ko, Boram Do

   Maqola20232 iqtibos

   ABIABI:AkademIndex/2026.other.314235