Jan Kietzmann

2 ta ish

University of Victoria

1. Social media? Get serious! Understanding the functional building blocks of social media

   Jan Kietzmann, Kristopher Hermkens, Ian P. McCarthy +1

   Maqola20114 iqtibos

   ABIABI:AkademIndex/2026.other.277521

2. Influencer Marketing and Authenticity in Content Creation

   Sommer Kapitan, Patrick van Esch, Vrinda Soma +1

   Maqola20212 iqtibos

   ABIABI:AkademIndex/2026.other.327397