Roland T. Rust

6 ta ish

Smith Institute

1. A strategic framework for artificial intelligence in marketing

   Ming‐Hui Huang, Roland T. Rust

   MaqolaOAOchiq kirish20209 iqtibos

   ABIABI:AkademIndex/2026.other.030658

2. Artificial Intelligence in Service

   Ming‐Hui Huang, Roland T. Rust

   Maqola20189 iqtibos

   ABIABI:AkademIndex/2026.other.345807

3. The Service Revolution and the Transformation of Marketing Science

   Roland T. Rust, Ming‐Hui Huang

   Maqola20143 iqtibos

   ABIABI:AkademIndex/2026.other.030617

4. Customer satisfaction, customer retention, and market share

   Roland T. Rust, Anthony J. Zahorik

   Maqola19932 iqtibos

   ABIABI:AkademIndex/2026.other.296617

5. Return on Quality (ROQ): Making Service Quality Financially Accountable

   Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham

   Maqola19952 iqtibos

   ABIABI:AkademIndex/2026.other.488646

6. The Caring Machine: Feeling AI for Customer Care

   Ming‐Hui Huang, Roland T. Rust

   Maqola20232 iqtibos

   ABIABI:AkademIndex/2026.other.844058