Roger J. Calantone

2 ta ish

Michigan State University

1. Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

   Clay M. Voorhees, Michael K. Brady, Roger J. Calantone +1

   Maqola20155 iqtibos

   ABIABI:AkademIndex/2026.other.031869

2. Common Beliefs and Reality About PLS

   Jörg Henseler, Theo K. Dijkstra, Marko Sarstedt +7

   MaqolaOAOchiq kirish20144 iqtibos

   ABIABI:AkademIndex/2026.other.077917