Geoffrey S. Hubona

2 ta ish

Texas A&M International University

1. Using PLS path modeling in new technology research: updated guidelines

   Jörg Henseler, Geoffrey S. Hubona, Pauline Ash Ray

   MaqolaOAOchiq kirish201610 iqtibos

   ABIABI:AkademIndex/2026.other.029144

2. Does “Being There” Matter? The Impact of Web-Based and Virtual World’s Shopping Experiences on Consumer Purchase Attitudes

   Elizabeth White Baker, Geoffrey S. Hubona, Mark Srite

   Maqola20192 iqtibos

   ABIABI:AkademIndex/2026.other.429679