Aikaterini Manthiou

1 ta ish

NEOMA Business School

1. Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

   Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli +4

   Maqola20164 iqtibos

   ABIABI:AkademIndex/2026.other.100587