Sangwon Lee

1 ta ish

Decision Sciences (United States)

1. Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumers’ product evaluations?

   Zachary Johnson, Yichao Tian, Sangwon Lee

   Maqola20162 iqtibos

   ABIABI:AkademIndex/2026.other.360052