Zillur Rahman

3 ta ish

Indian Institute of Technology Roorkee

1. Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

   Mayank Yadav, Zillur Rahman

   Maqola20173 iqtibos

   ABIABI:AkademIndex/2026.other.100593

2. Factors Affecting Green Purchase Behaviour and Future Research Directions

   Yatish Joshi, Zillur Rahman

   MaqolaOAOchiq kirish20153 iqtibos

   ABIABI:AkademIndex/2026.other.238204

3. Consumers' Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors

   Yatish Joshi, Zillur Rahman

   Maqola20192 iqtibos

   ABIABI:AkademIndex/2026.other.302666