Frank Hüber

1 ta ish

Johannes Gutenberg University Mainz

1. The role of actual, ideal, and ought self‐congruence in the consumption of hedonic versus utilitarian brands

   Frank Hüber, Anita Eisele, Frederik Meyer

   MaqolaOAOchiq kirish20172 iqtibos

   ABIABI:AkademIndex/2026.other.103396