Ana Babić Rosario

1 ta ish

University of Denver

1. Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

   Ana Babić Rosario, Kristine De Valck, Francesca Sotgiu

   Maqola20192 iqtibos

   ABIABI:AkademIndex/2026.other.322473