Yichuan Wang

3 ta ish

University of Sheffield

1. Setting the future of digital and social media marketing research: Perspectives and research propositions

   Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes +15

   MaqolaOAOchiq kirish202012 iqtibos

   ABIABI:AkademIndex/2026.other.004504

2. Metaverse marketing: How the metaverse will shape the future of consumer research and practice

   Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang +25

   MaqolaOAOchiq kirish20227 iqtibos

   ABIABI:AkademIndex/2026.other.004562

3. Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse

   Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes +34

   MaqolaOAOchiq kirish20233 iqtibos

   ABIABI:AkademIndex/2026.other.038378