Wynne W. Chin

2 ta ish

University of Houston

1. Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research

   Wynne W. Chin, Jun‐Hwa Cheah, Yide Liu +3

   Maqola20203 iqtibos

   ABIABI:AkademIndex/2026.other.041766

2. Structural Equation Modeling in Marketing: Some Practical Reminders

   Wynne W. Chin, Robert A. Peterson, Steven P. Brown

   Maqola20083 iqtibos

   ABIABI:AkademIndex/2026.other.227908