Jinxuan Lu

2 ta ish

Hebei University of Technology

1. The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

   Kai Kang, Jinxuan Lu, Lingyun Guo +1

   Maqola20202 iqtibos

   ABIABI:AkademIndex/2026.other.041770

2. Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi

   Lingyun Guo, Xiayu Hu, Jinxuan Lu +1

   Maqola20212 iqtibos

   ABIABI:AkademIndex/2026.other.041778