José Ramón Saura

2 ta ish

Rey Juan Carlos University

1. Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics

   José Ramón Saura

   MaqolaOAOchiq kirish20204 iqtibos

   ABIABI:AkademIndex/2026.other.091167

2. Understanding the Digital Marketing Environment with KPIs and Web Analytics

   José Ramón Saura, Pedro Palos-Sánchez

   Maqola20172 iqtibos

   ABIABI:AkademIndex/2026.other.559286