Salniza Salleh

1 ta ish

Northern University of Malaysia

1. Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs)

   Kashif Farhat, Sany Sanuri Mohd Mokhtar, Salniza Salleh

   Maqola20202 iqtibos

   ABIABI:AkademIndex/2026.other.440770