Sita Mishra

1 ta ish

Institute of Management Technology

1. Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction

   Sita Mishra, Gunjan Malhotra, Ravi Chatterjee +1

   Maqola20212 iqtibos

   ABIABI:AkademIndex/2026.other.139912