Helen McCormick

1 ta ish

Manchester Metropolitan University

1. How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure

   Shuang Zhou, Marta Blázquez, Helen McCormick +1

   MaqolaOAOchiq kirish20212 iqtibos

   ABIABI:AkademIndex/2026.other.200393