Prashant Chaudhary

4 ta ish

MIT World Peace University

1. Understanding the antecedents of omni-channel shopping by customers with reference to fashion category: the Indian millennials’ perspective

   Prashant Chaudhary, Archana Singh, Sarika Sharma

   Maqola20212 iqtibos

   ABIABI:AkademIndex/2026.other.398937

2. Experiential tourism – role and application of micro-targeting in enhancing customer experience, engagement and loyalty

   Prashant Chaudhary, Prabha Kiran, Nilesh Kate +1

   MaqolaConsumer Retail Behavior StudiesJournal of Information and Optimization Sciences20221 iqtibos

   ABIABI:AkademIndex/2022.article.000756

3. Understanding the Impact of Marketing Outcomes from the Hashtags of the Wellness Industry: Twitter Perspective

   Prashant Chaudhary, Prabha Kiran, Siddharth Shriram Shimpi

   MaqolaOAOchiq kirishDigital Marketing and Social MediaJournal of Content Community and Communication20221 iqtibos

   ABIABI:AkademIndex/2022.article.001490

4. Hashtag and Marketing Campaign on Twitter: From the Spectrum of Smartphone Industry Perspective

   Prashant Chaudhary, Prabha Kiran, Sarika Sharma

   BobDigital Marketing and Social MediaCommunications in computer and information science20240 iqtibos

   ABIABI:AkademIndex/2024.chapter.000386