Ko de Ruyter

2 ta ish

UNSW Sydney

1. Embracing falsity through the metaverse: The case of synthetic customer experiences

   Maja Golf Papez, Jonas Heller, Tim Hilken +4

   MaqolaOAOchiq kirish20223 iqtibos

   ABIABI:AkademIndex/2026.other.004550

2. More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates

   Stephan Ludwig, Ko de Ruyter, Mike Friedman +3

   Maqola20122 iqtibos

   ABIABI:AkademIndex/2026.other.514629