Kim‐Shyan Fam

3 ta ish

Harbin University of Commerce

1. The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry

   Kim‐Shyan Fam, Boon Liat Cheng, Tat‐Huei Cham +2

   Maqola202114 iqtibos

   ABIABI:AkademIndex/2026.other.041780

2. Digitalization and its impact on contemporary marketing strategies and practices

   Tat‐Huei Cham, Jun‐Hwa Cheah, Mumtaz Ali Memon +2

   MaqolaOAOchiq kirish20229 iqtibos

   ABIABI:AkademIndex/2026.other.030689

3. The influence of religion on attitudes towards the advertising of controversial products

   Kim‐Shyan Fam, David S. Waller, B. Zafer Erdoğan

   Maqola20042 iqtibos

   ABIABI:AkademIndex/2026.other.408249