Xinjia Tong

1 ta ish

Zhejiang University of Finance and Economics

1. How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender

   Xinjia Tong, Yuangao Chen, Shasha Zhou +1

   Maqola20222 iqtibos

   ABIABI:AkademIndex/2026.other.041800