Christian Homburg

2 ta ish

University of Mannheim

1. Customer experience management: toward implementing an evolving marketing concept

   Christian Homburg, Danijel Jozić, Christina Kuehnl

   Maqola20154 iqtibos

   ABIABI:AkademIndex/2026.other.452613

2. The value relevance of digital marketing capabilities to firm performance

   Christian Homburg, Dominik M. Wielgos

   MaqolaOAOchiq kirish20223 iqtibos

   ABIABI:AkademIndex/2026.other.100613