Siew-Chen Sim

1 ta ish

University of Nottingham Malaysia Campus

1. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

   Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

   BobDigital Marketing and Social MediaStudies in computational intelligence20230 iqtibos

   ABIABI:AkademIndex/2023.chapter.000132