Winnie Poh-Ming Wong

2 ta ish

University of Technology Sarawak

1. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

   Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

   BobDigital Marketing and Social MediaStudies in computational intelligence20230 iqtibos

   ABIABI:AkademIndex/2023.chapter.000132

2. The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy

   Melvin Sin-Yon Tie, Winnie Poh-Ming Wong, Tat‐Huei Cham +1

   BobDigital Marketing and Social MediaStudies in computational intelligence20230 iqtibos

   ABIABI:AkademIndex/2023.chapter.000162