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The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy

Melvin Sin-Yon TieSchool of Postgraduate Studies, University of Technology Sarawak, Sibu, Sarawak, MalaysiaWinnie Poh-Ming WongCentre on Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, Sibu, Sarawak, MalaysiaTat‐Huei ChamUCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaChee-Hua ChinCentre on Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, Sibu, Sarawak, Malaysia

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