Shaunak Pal

1 ta ish

Vellore Institute of Technology University

1. Exploring green brand equity for millennials: an SEM-ANN analysis of green brand knowledge, environmental attitude, and green brand image

   Pankaj Tiwari, Shaunak Pal

   MaqolaEnvironmental Sustainability in BusinessInternational Journal of Technology Policy and Management20240 iqtibos

   ABIABI:AkademIndex/2024.article.001885