Husam Yaseen

8 ta ish

Al-Balqa Applied University

1. Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty

   Ahmad Samed Al‐Adwan, Husam Yaseen, Abeer F. Alkkhwaldi +3

   Maqola202515 iqtibos

   ABIABI:AkademIndex/2026.other.821252

2. Factors influencing business intelligence adoption by higher education institutions

   Hazar Hmoud, Ahmad Samed Al‐Adwan, Omar Mohammed Horani +2

   Maqola20238 iqtibos

   ABIABI:AkademIndex/2026.other.838382

3. How could entertainment content marketing affect intention to use the metaverse? Empirical findings

   Malek Alsoud, Ali Trawnih, Husam Yaseen +3

   Maqola20247 iqtibos

   ABIABI:AkademIndex/2026.other.821196

4. Factors influencing meta-banking adoption: an empirical study

   Husam Yaseen, Majda Al-Salim Ayoub, Christina Hattar +2

   Maqola20245 iqtibos

   ABIABI:AkademIndex/2026.other.807556

5. Solving the product uncertainty hurdle in social commerce: The mediating role of seller uncertainty

   Ahmad Samed Al‐Adwan, Husam Yaseen

   Maqola20234 iqtibos

   ABIABI:AkademIndex/2026.other.822012

6. The critical determinants impacting artificial intelligence adoption at the organizational level

   Omar Mohammed Horani, Ahmad Samed Al‐Adwan, Husam Yaseen +3

   Maqola20234 iqtibos

   ABIABI:AkademIndex/2026.other.838434

7. Navigating the roadmap to meta-governance adoption

   Ahmad Samed Al‐Adwan, Sultan A. Al Masaeed, Husam Yaseen +3

   Maqola20243 iqtibos

   ABIABI:AkademIndex/2026.other.807889

8. Factors Influencing Cloud Computing Adoption Among SMEs: The Jordanian Context

   Husam Yaseen, Ahmad Samed Al‐Adwan, Muhamud Nofal +2

   Maqola20223 iqtibos

   ABIABI:AkademIndex/2026.other.822045