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AkademIndex

Xizmatlar

Kian Yeik Koay

6 ta ish

Sunway University

AkademScholarda batafsil koʻrsatkichlar

  1. So you want to publish in a premier journal? An illustrative guide on how to develop and write a quantitative research paper for premier journals

    Weng Marc Lim, Kian Yeik Koay

    Maqola20243 iqtibos
    ABI

  2. Perceived social media marketing activities and consumer-based brand equity

    Kian Yeik Koay, Derek Lai Teik Ong, Kim Leng Khoo +1

    Maqola20202 iqtibos
    ABI

  3. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

    Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

    MaqolaDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration20251 iqtibos
    ABI

  4. How and when perceived social sustainability of brands increases consumers' willingness to pay a premium: A multi-sample study

    Mei Kei Leong, Kian Yeik Koay

    MaqolaOchiq kirishEnvironmental Sustainability in BusinessActa Psychologica20250 iqtibos
    ABI

  5. A moderated mediation model of perceived social sustainability on brand evangelism

    Mei Kei Leong, Kian Yeik Koay

    MaqolaEnvironmental Sustainability in BusinessJournal of Consumer Marketing20250 iqtibos
    ABI

  6. Pushed from tradition, pulled by green: consumer switching to drone food delivery

    Xi Luo, Qiaoling Lin, Yingxia Li +3

    MaqolaSustainable Supply Chain ManagementAsia Pacific Journal of Marketing and Logistics20260 iqtibos
    ABI