Hui‐Ling Huang

2 ta ish

Chang Jung Christian University

1. Harnessing sustainability: the role of organizational resilience and big data in product innovation of Malaysian technology firms

   Yu Zhang, WeiLee Lim, Tat‐Huei Cham +2

   MaqolaBig Data and Business IntelligenceAsia Pacific Business Review20250 iqtibos

   ABIABI:AkademIndex/2025.article.001774

2. Lost in the Stream: Unravelling the Triggers of Impulsive Buying on Live Shopping Platforms

   Prio Utomo, Arta Moro Sundjaja, Sanjar Mirzaliev +1

   MaqolaDigital Marketing and Social MediaJournal of Creative Communications20250 iqtibos

   ABIABI:AkademIndex/2025.article.002275