Asia Pacific Business Review

2 ta ish

Jurnal · ISSN 1360-2381

1. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

   Linjing Liu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham

   MaqolaInternational Student and Expatriate ChallengesAsia Pacific Business Review20250 iqtibos

   ABIABI:AkademIndex/2025.article.001692

2. Harnessing sustainability: the role of organizational resilience and big data in product innovation of Malaysian technology firms

   Yu Zhang, WeiLee Lim, Tat‐Huei Cham +2

   MaqolaBig Data and Business IntelligenceAsia Pacific Business Review20250 iqtibos

   ABIABI:AkademIndex/2025.article.001774