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Eugene Cheng‐Xi Aw

24 ta ish

UCSI University

AkademScholarda batafsil koʻrsatkichlar

  1. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

    Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi +18

    MaqolaOchiq kirishVirtual Reality Applications and ImpactsJournal of Computer Information Systems202314 iqtibos
    ABI

  2. Metaverse in marketing and logistics: the state of the art and the path forward

    Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw, Tat‐Huei Cham +12

    Maqola20238 iqtibos
    ABI

  3. Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach

    Xiu-Ming Loh, Voon‐Hsien Lee, Lai-Ying Leong +4

    MaqolaDigital Marketing and Social MediaJournal of Business Research20237 iqtibos
    ABI

  4. The Eureka moment in understanding luxury brand purchases! A non-linear fsQCA-ANN approach

    Fajin Li, Eugene Cheng‐Xi Aw, Garry Wei‐Han Tan +2

    Maqola20226 iqtibos
    ABI

  5. Counteracting the Impact of Online Fake News on Brands

    Tat‐Huei Cham, Boon Liat Cheng, Eugene Cheng‐Xi Aw +3

    MaqolaMisinformation and Its ImpactsJournal of Computer Information Systems20235 iqtibos
    ABI

  6. Social media marketing in the digital age: empower consumers to win big?

    Sajjaad Moedeen, Eugene Cheng‐Xi Aw, Mohammad Abdallah Ali Alryalat +4

    Maqola20235 iqtibos
    ABI

  7. Banking in the metaverse: a new frontier for financial institutions

    Keng‐Boon Ooi, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +9

    MaqolaVirtual Reality Applications and ImpactsInternational Journal of Bank Marketing20234 iqtibos
    ABI

  8. How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis

    Tri-Quan Dang, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +3

    Maqola20234 iqtibos
    ABI

  9. Virtual reality in tourism: adoption scepticism and resistance

    Tat‐Huei Cham, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +3

    MaqolaVirtual Reality Applications and ImpactsTourism Review20233 iqtibos
    ABI

  10. Antecedents and consequences of self-congruity: replication and extension

    Eugene Cheng‐Xi Aw, Leisa Reinecke Flynn, Han Xi Chong

    Maqola20193 iqtibos
    ABI

  11. Tap here to power up! Mobile augmented reality for consumer empowerment

    Eugene Cheng‐Xi Aw, Garry Wei‐Han Tan, Keng‐Boon Ooi +1

    Maqola20233 iqtibos
    ABI

  12. Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA

    Eugene Cheng‐Xi Aw, Garry Wei‐Han Tan, Stephanie Hui‐Wen Chuah +2

    MaqolaOchiq kirish20223 iqtibos
    ABI

  13. Social media marketing for luxury brands: parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium

    Tao Zha, Eugene Cheng‐Xi Aw, Omkar Dastane +1

    Maqola20232 iqtibos
    ABI

  14. Understanding non-private label consumers’ switching intention in emerging market

    Eugene Cheng‐Xi Aw, Han Xi Chong

    Maqola20192 iqtibos
    ABI

  15. The missing link in the promotion of customer engagement: the roles of brand fan page attractiveness and agility

    Stephanie Hui‐Wen Chuah, Eugene Cheng‐Xi Aw, Ming‐Lang Tseng

    Maqola20202 iqtibos
    ABI

  16. Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail

    Tri-Quan Dang, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +3

    Maqola20242 iqtibos
    ABI

  17. How Do Memorable Experiences Influence Wellness Tourist Satisfaction? Insights From User‐Generated Content and Machine Learning

    Li‐Juan Hu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham +1

    MaqolaOchiq kirishConsumer Behavior in Brand Consumption and IdentificationInternational Journal of Tourism Research20251 iqtibos
    ABI

  18. ChatGPT and service: opportunities, challenges, and research directions

    Μαριάννα Σιγάλα, Keng‐Boon Ooi, Garry Wei-Han Tan +8

    MaqolaOchiq kirish20241 iqtibos
    ABI

  19. Marketing micro-credentials: understanding learners' engagement and willingness to pay more

    Poh Kiong Tee, Tat‐Huei Cham, Eugene Cheng‐Xi Aw +2

    MaqolaOnline Learning and AnalyticsInternational Journal of Educational Management20230 iqtibos
    ABI

  20. Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda

    Μαριάννα Σιγάλα, Keng‐Boon Ooi, Garry Wei‐Han Tan +10

    MaqolaOchiq kirishAI in Service InteractionsJournal of Hospitality and Tourism Management20240 iqtibos
    ABI

  21. Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps

    Eugene Cheng‐Xi Aw, Sujo Thomas, Ritesh Patel +2

    MaqolaFinTech, Crowdfunding, Digital FinanceInternational Journal of Bank Marketing20240 iqtibos
    ABI

  22. Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future

    Keng‐Boon Ooi, Alex Koohang, Eugene Cheng‐Xi Aw +15

    MaqolaOchiq kirish20240 iqtibos
    ABI

  23. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

    Linjing Liu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham

    MaqolaInternational Student and Expatriate ChallengesAsia Pacific Business Review20250 iqtibos
    ABI

  24. Green growth through green production practices: The moderating role of stringent environmental policies in G8 countries

    Faiza Saleem, Muhammad Asif, Eugene Cheng‐Xi Aw +5

    MaqolaEnergy, Environment, Economic GrowthEnergy & Environment20250 iqtibos
    ABI