Tao Zha

1 ta ish

UCSI University

1. Social media marketing for luxury brands: parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium

   Tao Zha, Eugene Cheng‐Xi Aw, Omkar Dastane +1

   Maqola20232 iqtibos

   ABIABI:AkademIndex/2026.other.041820