Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas
Linjing LiuUCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaEugene Cheng‐Xi AwFaculty of International Tourism and Management, City University of Macau Taipa, MacaoTat‐Huei ChamChongqing University of Arts and Sciences, Chongqing, China
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