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89 ta ish

Ish: Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

  1. A new criterion for assessing discriminant validity in variance-based structural equation modeling

    Jörg Henseler, Christian M. Ringle, Marko Sarstedt

    MaqolaOchiq kirish201490 iqtibos
    ABI

  2. When to use and how to report the results of PLS-SEM

    Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt +1

    MaqolaOchiq kirish201871 iqtibos
    ABI

  3. Social Exchange Theory: An Interdisciplinary Review

    Russell Cropanzano, Marie S. Mitchell

    MaqolaOchiq kirish200519 iqtibos
    ABI

  4. Statistical power analyses using G*Power 3.1: Tests for correlation and regression analyses

    Franz Faul, Edgar Erdfelder, Axel Buchner +1

    MaqolaOchiq kirish200919 iqtibos
    ABI

  5. Knowledge Management: An Organizational Capabilities Perspective

    Andrew H. Gold, Arvind Malhotra, Albert H. Segars

    Maqola20018 iqtibos
    ABI

  6. Social media marketing in the digital age: empower consumers to win big?

    Sajjaad Moedeen, Eugene Cheng‐Xi Aw, Mohammad Abdallah Ali Alryalat +4

    Maqola20235 iqtibos
    ABI

  7. Antecedents and consequences of self-congruity: replication and extension

    Eugene Cheng‐Xi Aw, Leisa Reinecke Flynn, Han Xi Chong

    Maqola20193 iqtibos
    ABI

  8. Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

    Mayank Yadav, Zillur Rahman

    Maqola20173 iqtibos
    ABI

  9. The elephant in the room: Predictive performance of PLS models

    Galit Shmueli, Soumya Ray, Juan Manuel Velasquez Estrada +1

    MaqolaOchiq kirish20163 iqtibos
    ABI

  10. Customer relationship building: The role of brand attractiveness and consumer–brand identification

    Alaa M. Elbedweihy, Chanaka Jayawardhena, Mohamed H. Elsharnouby +1

    Maqola20163 iqtibos
    ABI

  11. A higher-order model of consumer brand engagement and its impact on loyalty intentions

    Abhishek Dwivedi

    Maqola20153 iqtibos
    ABI

  12. Sarlavhasiz

    Boshqa3 iqtibos
    ABI

  13. Social media marketing for luxury brands: parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium

    Tao Zha, Eugene Cheng‐Xi Aw, Omkar Dastane +1

    Maqola20232 iqtibos
    ABI

  14. Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

    Raouf Ahmad Rather, Shehnaz Tehseen, Shakir Hussain Parrey

    MaqolaOchiq kirish20182 iqtibos
    ABI

  15. The missing link in the promotion of customer engagement: the roles of brand fan page attractiveness and agility

    Stephanie Hui‐Wen Chuah, Eugene Cheng‐Xi Aw, Ming‐Lang Tseng

    Maqola20202 iqtibos
    ABI

  16. Enhancing brand love, customer engagement, brand experience, and repurchase intention: Focusing on the role of gamification in mobile apps

    Chia‐Lin Hsu

    Maqola20232 iqtibos
    ABI

  17. Co-creating positive outcomes in higher education: are students ready for co-creation?

    Berna Tarı Kasnakoğlu, Hande Mercan

    Maqola20202 iqtibos
    ABI

  18. Social media and consumer engagement: a review and research agenda

    Victor A. Barger, James W. Peltier, Don E. Schultz

    Sharh maqola20162 iqtibos
    ABI

  19. Consequences of customer engagement and customer self-brand connection

    Miguel Ángel Moliner Tena, Diego Monferrer, Marta Estrada

    Maqola20182 iqtibos
    ABI

  20. Sarlavhasiz

    Boshqa2 iqtibos
    ABI

  21. Business Research Methods

    Prahlad Mishra

    Kitob20152 iqtibos
    ABI

  22. Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand

    Paul A. Clark, Chris Chapleo, Kati Suomi

    Maqola20192 iqtibos
    ABI

  23. Sarlavhasiz

    Boshqa2 iqtibos
    ABI

  24. Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs)

    Kashif Farhat, Sany Sanuri Mohd Mokhtar, Salniza Salleh

    Maqola20202 iqtibos
    ABI

  25. Customer engagement in social media: a framework and meta-analysis

    Fernando de Oliveira Santini, Wagner Júnior Ladeira, Diego Costa Pinto +3

    Maqola20202 iqtibos
    ABI